Tourism Cares

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Fact Sheet

Tourism Cares Facts & Program Overview

Our Mission:

Tourism Cares preserves and enhances the travel experience for future generations. We channel the philanthropic passion and commitment of the travel industry to protect and restore valuable destinations we all care about—and to support those destinations as engines for prosperity, civil society, and pride in their communities. Our domestic programs focus on industry-wide volunteer events, capacity building for the nonprofit stewards of tourism sites, and scholarships and mentoring to support a talented workforce. Globally, our efforts include corporate social responsibility partnerships, strategic investments, and advocacy and education across the travel industry.

Our Programs:

Tourism Cares for America

Volunteers from the travel and tourism industry clean up and restore culturally significant, tourism-related sites needing care and rejuvenation. More than 2,000 volunteers have donated more than 20,000 hours at sites across North America, including:

  • 2003 - Ellis Island, NY/NJ, 300 volunteers
  • 2004 - St. Louis Cemetery #1, New Orleans, LA, 350 volunteers
  • 2005 - George Washington’s Mount Vernon, VA, 400 volunteers
  • 2006 - Mississippi Gulf Coast, 330 volunteers
  • 2007 - Virginia City, NV, 300 volunteers
  • 2008 - Louis Armstrong Park, New Orleans, LA, 350 volunteers
  • 2009 - Gettysburg, PA, 300 volunteers
  • 2010 - Angel Island, San Francisco Bay, CA, 300 volunteers
  • 2011 - Mystic Seaport, Mystic, CT, 400 volunteers
  • 2012 - Pensacola, Florida, 250 volunteers
  • 2012 - Sacramento, CA, 230 volunteers
  • 2013 - Coney Island & Fort Tilden, New York City, 600 volunteers
  • 2013 - Plymouth, MA - September 26 & 27, 275 volunteers

Student Programs

  • Tourism Cares awarded $90,000 in scholarships to travel, tourism and hospitality students in 2012 and manages more than $1.7 million dollars in scholarship endowments.
  • Awards for professional development, undergraduate and graduate, high school and graduate research degree levels at academic institutions in the United States and Canada.
  • Tourism Cares Mentoring Program broadens scholarship recipients perspectives on the careers available to them in the industry and helps them build their professional networks at the NTA/UMA Travel Exchange.
  • Tourism Cares Alumni Network continues to engage our scholarship recipients with the networking and benefits Tourism Cares offers. 
  • Tourism Cares Internship Program acts as a liaison between students and companies for internship opportunities in the travel, tourism and hospitality industries.


  • Grants are awarded for conservation, preservation, restoration of global natural, cultural and historic sites
  • Responsible for more than $2 million to tourism-related natural, cultural and historic sites in 42 states and 31 countries via its Worldwide Grants Program, Special Grants provided in conjunction with Corporate Partners, and our Volunteer Programs. 

Tourism Hall of Fame
The Tourism Hall of Fame, originated by the National Tourism Foundation in 1998, recognizes individuals who have made significant personal contributions to travel and tourism through philanthropic, volunteer and mentoring activities. Inductees are:

  • 2013: Phillip Gordon, Globus Family of Brands; Steven Gorga, Travel Impressions; and Robert Sullivan, NorthStar Travel Media
  • 2010: Bob Whitley, USTOA
  • 2008: J.W. “Bill” Marriott, Jr., Marriott International
  • 2007: Daniel J. Sullivan, Jr., and the late Daniel J. Sullivan, Sr., Collette Vacations
  • 2006: Bob Dickinson, Carnival Cruise Lines, and the late David Herren, United Airlines
  • 2005: John Stachnik, Mayflower Tours, Gil Haroche, Liberty Travel
  • 2004: William La Macchia, The Mark Travel Corporation
  • 2003: Arthur C. Tauck, Jr., Tauck World Discovery
  • 2001: Eric Friedheim, Travel Agent Magazine
  • 2000: Ed Hall, Visit Rochester
  • 1999: Lois Anderson, Bruce Beckham, Dane Cornell, Mary Lee, Ruth McKinney, Marilane Spencer, Murray Vidockler
  • 1998: W. James Host

Oranization and Governance:

Tourism Cares, Inc. is a nonprofit organization, recognized by the U.S. Internal Revenue Service as a tax-exempt 501 (c) 3 public charity.

Board of Directors

  • Bradley Finkle, Trip Mate, Chair
  • Daniel J. Sullivan, Jr., Collette Vacations, Immediate Past Chair
  • Derek Hydon, MaCher, Vice Chairman
  • Ellen Lurz, BookMyGroup, Secretary/Treasurer
  • Carolyn Cauceglia, Amadeus North America
  • Terry Dale, USTOA
  • Fred Dixon, NYC & Company
  • Mike Fegley, InterContinental Hotels Group
  • Don Hawkins, PhD, George Washington University
  • John Lovell,
  • Jean Charles Odele Gruau, IATAN
  • Betsy O'Rourke, Xanterra Hotels and Resorts
  • Lisa Simon, NTA
  • Greg Takehara, CTC, Aon Affinity/Berkely Travel
  • Robin Tauck, Tauck
  • Arnie Weissmann, Travel Weekly
  • Arthur C. Tauck, Jr., Tauck World Discovery, Chairman Emeritus
  • Mike Rea, CEO, Ex Officio
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